Jared Leto has a look all his own. The prolific cinematic and musical chameleon – who is an Oscar winner in addition to frontman Thirty Seconds to Mars – stands out in an industry where stars rarely have their own naturally chic style (to be frank, and with all due respect , many “signature looks” of celebrities are concocted by talented stylists). Unless you’re Leto, of course, who has his own charm and radiates charisma with his androgynous, almost messianic taste.
Under Leto’s penchant for fashion and beauty, the Gucci House the star’s lustrous, deeply hydrated skin and hair have been the subject of numerous interviews – is a deep sense of spirituality. This affinity for a higher power may have inspired the vegan animal rights activist to team up with businessman Jonathan Keren on a new lifestyle brand called Twentynine Palms (either that or his mother served as the spark; she lived in a hippie commune filled with creative people who inspired Leto to pursue his childhood passion for the arts). Named after the entry point to Joshua Tree National Park, Twentynine Palms offers cruelty-free, vegan products that evoke the harmony of the desert while incorporating treasured ingredients from that climate, such as prickly pear and florals. wild from the desert, or evening primrose oil. This place has been a place of rest and reflection for Leto for some time, he says. O. Below, he reflects on the brand, its approach to self-care, and why he finds a climbing wall (or, indeed, an actual rock) in most cities and towns he visits.
What inspired you to introduce Twentynine Palms with skin, body and hair products? What other categories can we expect from the brand in the future?
I met my co-founder, Jonathan Keren, when he had a brand called Maapilim. These were the first products I tried that I really liked and used regularly. I considered making an investment, but the more we talked, the more it made sense to start something together and build it from scratch. The plan with Twentynine Palms is to continue doing things we are passionate about, regardless of category.
How do the locations of Joshua Tree and Twentynine Palms fit into your personal world?
The desert is a great escape. It’s seductive. It’s intoxicating: the immensity, the rarity, then the abundance. The first time I experienced it was in Morocco. Now, when I visit Joshua Tree and the Twentynine Palms area, it always allows me to get away from life for a moment. There is rarely cell phone service and a great opportunity for solitude.
Is there a certain person in your life who first inspired your wellness journey?
The first person I would think of would be my mother. She has been a lifelong vegetarian and has always prioritized health and wellness. She always made sure we were surrounded by art, creativity and adventure. I always value these things above all else.
The last time I saw you, before I saw you, I saw the back of your hair. It’s beautiful, long and healthy. Allow me to be a little superficial here, as this is my rhythm – how do you maintain it?
Twentynine Palms hair care!
Twentynine Palms’ packaging is simple and chic, yet so crisp and cool. I can imagine any of your products on a nightstand in a mid-century modern home. Are you into architecture at all?
I used to live in a mid-century modern house. I’m a fan of architect Tom Kundig. His work always reflects the use of space and the natural environment.
What’s in your guest bathroom? Is there Twentynine Palms hand soap and lotion?
And the candles? Is this a space you would ever enter?
We are currently working on a Twentynine Palms candle.
You have never pretended to be someone you are not. But you still live and work in one of the toughest cities and industries in the world. Do you feel pressure to create or project a certain image that you have all together?
No. None of us have it all figured out. I do my best to treat others well, be a kind and considerate person, and believe in the value of good old fashioned hard work.
Let’s move on to questions about Beauty Ratings. What time do you usually wake up in the morning and what is the first beauty thing you do?
I don’t have a typical schedule, as I travel a lot and often adapt to different time zones. But I put sleep first and make sure I’m always well rested. Our products, which are all natural, use products that have naturally derived fragrances from essential oils, which is essential in helping me fall asleep.
What is your desert island, wellness product you can’t do without?
It’s water. Even when I’m not on a desert island, I drink tons of water during the day.
Do you train every day? Do you consider working out to be important in your quest for well-being or is it simply a way to stay in shape?
I don’t have a set routine, but I love rock climbing and make it a priority in my life. Best is when you can get out and do it in nature. Yosemite National Park has the best rock climbing in the world, but when I want to be closer to home I go to Red Rock in Nevada or boulder in Joshua Tree.
What about when you’re on tour? Do you practice a specific activity to keep your energy up on stage?
Every town I go to tends to have a climbing gym, so I like to get out there and explore what’s there. Sometimes I’m also lucky enough to find outdoor rock climbing nearby.
What is your favorite form of self-care?
Over the past few years, I have enjoyed learning to meditate. I practice Vipassana Meditation. Vipassana is about seeing clearly, so in some ways it was what I needed to prepare myself to be alone in confinement. It ended up being a very important moment for me creatively.
Is there a particular scent that you like?
For special occasions, I wear Gucci Guilty.
Do you have a style or beauty icon?
David Bowie for his bravery. Andy Warhol for his singularity.